Brand Activation Manager-Autocare - Philippines

Energizer

Pasig City, Metro Manila
Permanent
Full-time

22 days ago

What you'll love about this job:

Exposure to regional role

Cross-functional working relationship This is Energizer Holdings, Inc.:

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible. Position Summary:The Brand Activation Manager leads in the development of annual brand plans for relevant market/s and manages execution of agreed plans to drive business growth consistent with the International marketing cycle plan and global direction. Champions the execution of marketing cycle plans both centrally and locally led, to local sales teams to deliver in-store excellence and drive business growth.Experience in Auto care industry (Fragrance, Appearance, Performance) is an advantage. Responsibilities:Universal Accountabilities

Annual execution of the Auto Care Marketing Plan for Philippines
Leads in product portfolio and price management
Leads the activation for Auto Care business
Has solid understanding on key drivers for the business

Specific Accountabilities

Development of annual marketing plan to meet business objectives in line with global direction at the local level
Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data that provides competitive advantage
Maintains a product portfolio and range relevant to the region, including promotional SKU’s
Provides recommendations on local market pricing in accordance with global pricing guidelines and indexes
Develops and oversees implementation of local promotional and visibility programs for the portfolio.
Adapts and leverages central visibility and promotional tools and assets to provide best in class retail presence and in-store communication.
Accountable for promotional budget management and reconciliation
Leads development and execution of area sponsorships and partnerships to drive conversion (where relevant).
Manages distribution priorities with the sales team and takes part in negotiations with Key Customers as an expert in Category to support Sales team
Works cross functionally with sales planning, marketing operations, shopper marketing, category management and global marketing to ensure flawless and on time execution of marketing initiatives
May also perform additional duties for total Autocare Category under Philippines, Egypt and Indonesia Cluster, and other tasks related to the Marketing

What we are looking for:Required Skills and Experience

English Upper Intermediate or above
Minimum 5 years work experience
Solid evidence of working in consumer goods marketing and sales; experience in Auto Care business is an advantage
Degree or above in Business, Marketing or similar discipline
Exposure to working direct with customers and sales teams
Experience of analyzing and utilizing trade audit data
Demonstrated competencies in critical thinking, collaboration, influence, team leadership, customer focus, and achieving results in alignment with business goals.
Ideally previous experience in brand activation/execution
Must collaborate well and work well cross functionally

Working Relationships

Reports to Senior Manager for Global Marketing Activations: Philippines, Indonesia and Egypt cluster
Key relationships internally will include Sales, Finance, Operations, International and Global Teams

Come join us!:Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

Energizer

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