B2B Content Marketer

• Develop and execute a strategic social media plan aligned with our goals and marketing calendar.
• Own and grow our presence on LinkedIn, X (formerly Twitter), YouTube, and other relevant platforms.
• Create engaging, insightful, and shareable content tailored to VC audiences (e.g., fund managers, back-office leaders).
• Collaborate with content, design, and sales teams to turn whitepapers, webinars, and product updates into digestible social content.
• Monitor social trends and conversations in venture capital, private equity, and fund finance to inform our positioning.
• Analyze performance metrics and continuously optimize based on insights (engagement, CTR, audience growth, etc.).
• Manage social media tools and scheduling platforms.
• Engage with influencers, industry publications, and potential partners to increase reach and credibility.
• Ensure deliverables meet FSM's quality standard

• Basic understanding of HTML and CSS.

• Develop and execute a strategic multi-channel social media plan aligned with current and future marketing goals.
• Manage and grow our presence on LinkedIn, X (formerly Twitter), YouTube, and other relevant platforms.
• Develop a review management process across social media and podcast channels.
• Create and schedule compelling posts that educate, engage, and convert our target audience.
• Engage with key industry voices, clients, and potential partners to increase visibility.

• Own the editorial calendar for pre-planned and opportunistic content, aligning with product launches, campaigns, and industry news and trends.
• Write, edit, and publish high-quality articles and thought leadership pieces focused on the startup ecosystem with a focus on the benefits of financial best practices, in areas including fund accounting, operational strategies, due diligence and VC industry insights.
• Collaborate with subject matter experts (SMEs) to translate technical or financial concepts into accessible thought leadership.
• Curate monthly newsletter content.
• Optimize website content for SEO, engagement, and lead generation.

• Track key performance metrics (engagement, reach, traffic, conversions).
• Use insights to refine content strategy and boost performance across platforms.

• Capable, confident leader
• Commitment and ability to meet critical business deadlines
• Self-starter with strong organizational skills
• Exceptional attention to detail
• Excellent research and problem-solving skills
• Strong communication and social skills
• Able to receive constructive feedback
• Comfortable working in a dynamic environment

• Bachelor's degree in Accounting, Finance, or Marketing is preferred

• Compensation commensurate with experience
• Flexible work schedule
• Unlimited vacation
• Ongoing education and training
• Bonuses and profit-sharing

FinStrat Management