eCommerce Data Analyst & Martech Specialist (Part-Time)
Philippines
Permanent
Part-time
11 days ago
Overview We are seeking a highly skilled eCommerce Data Analyst & Martech Specialist to own and manage our analytics and marketing technology infrastructure. This part-time role is critical to ensuring accurate performance tracking, attribution modeling, and enabling data-driven decision-making across our digital channels. The ideal candidate will bring deep expertise in Google Analytics, Google Tag Manager, and Amplitude , with a strong understanding of eCommerce performance tracking, marketing attribution, and implementation best practices. Key Responsibilities Analytics & Tracking Own and maintain our Google Analytics (GA4) setup, ensuring accurate measurement across the customer journey. Manage Google Tag Manager (GTM) , including implementation, troubleshooting, and governance of tags, triggers, and data layers. Configure and optimize Amplitude tracking for product and user behavior insights. Develop dashboards and reporting frameworks that highlight performance metrics across acquisition, conversion, and retention. Attribution & Performance Measurement Design and maintain attribution models to measure the impact of marketing spend across channels. Support performance marketing initiatives by ensuring accurate campaign tracking (UTMs, GTM events, GA4/Amplitude integration). Provide insights into channel performance, customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV). Martech Implementation & Support Partner with marketing and product teams to implement conversion tracking for paid media, email, and other digital campaigns. Advise on data collection strategies and ensure compliance with privacy regulations (e.g., GDPR, Australian Privacy Act). Continuously audit and improve tracking infrastructure to reduce data discrepancies. Required Skills & Experience Proven experience with Google Analytics (GA4), Google Tag Manager, and Amplitude . Strong knowledge of eCommerce KPIs , funnel analysis, and marketing attribution frameworks. Hands-on experience in tag implementation for performance marketing channels (Google Ads, Meta, Programmatic, etc.). Analytical mindset with the ability to turn complex datasets into actionable insights. Familiarity with SQL or BI tools (e.g., Looker, Tableau, Power BI) is desirable but not essential. Understanding of privacy and consent tracking requirements . Show more Show less