Brand Manager
Monroe Consulting View all jobs
- Mandaluyong City, Metro Manila
- Permanent
- Full-time
This role is responsible for driving end-to-end brand strategy, commercial performance, and innovation, while mentoring brand teams and collaborating closely with cross-functional leaders. The ideal candidate brings strong business acumen, leadership capability, and a proven track record of building and scaling brands.Key ResponsibilitiesBrand Strategy & Portfolio Leadership
- Lead the development and execution of long-term brand and portfolio strategies aligned with category and business objectives.
- Manage, mentor, and develop Brand Managers and Assistant Brand Managers to build a high-performing team.
- Oversee the planning and execution of impactful, multi-channel campaigns across digital, social, traditional media, and in-store channels.
- Collaborate with R&D, Supply Chain, and Commercial teams to drive new product development, product renovations, and pipeline prioritization.
- Translate consumer, category, and competitive insights into actionable strategies that drive business growth.
- Manage brand P&L inputs, pricing strategies, promotions, and budget planning to maximize ROI and profitability.
- Serve as the key brand representative in collaboration with Sales, Trade Marketing, Operations, Finance, and external agencies.
- Monitor key KPIs such as sales, market share, penetration, and brand health, and continuously refine strategies based on performance.
- Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints.
- Present brand strategies, performance updates, and recommendations to senior leadership.
- Bachelor's degree in Marketing, Business, or a related field
- 3-5+ years of experience in brand management, preferably in FMCG or food & beverage
- Proven track record in managing brands, portfolios, and cross-functional teams
- Strong strategic thinking with the ability to translate insights into commercial results
- Excellent leadership, coaching, and people management skills
- Strong financial acumen, including budget and P&L management
- Experience managing agencies and handling complex, multi-project environments
- Strong communication, presentation, and stakeholder management skills
- Entrepreneurial mindset with the ability to thrive in a fast-paced environment
- Passion for food and beverage trends, innovation, and consumer-centric marketing
- Proficiency in MS Office tools (Word, Excel, PowerPoint)