Media Planner

AnyMind Philippines Inc.

Taguig City, Metro Manila
Permanent
Full-time

1 day ago

Media Strategy & Planning

Develop integrated media plans based on client objectives, target audiences, and budget.
Recommend channel mix (digital, social, programmatic, traditional, influencer, etc.) tailored to campaign goals.
Analyze market trends, audience insights, and competitor activities to inform planning.

Campaign Execution & Optimization

Coordinate media bookings, placements, and trafficking of campaigns across platforms.
Work with vendors and media partners to negotiate rates and secure cost efficiencies.
Monitor campaign performance and provide ongoing optimizations to improve ROI.

Collaboration & Communication

Partner with creative and account management teams to ensure strategic alignment.
Communicate effectively with external media partners and platforms.
Present media strategies, rationales, and performance reports to clients and internal stakeholders.

Reporting & Analytics

Prepare post-campaign reports highlighting insights, results, and recommendations.
Track KPIs such as reach, impressions, engagement, conversions, and cost efficiency.
Leverage analytics tools (e.g., Google Analytics, Ads Manager, DSP dashboards) to measure success.

Bachelor’s degree in Marketing, Communications, Business, or a related field.
2–4 years of experience in media planning/buying, preferably within an agency or digital-first environment.
Strong understanding of digital media platforms (Google, Meta, TikTok, programmatic, influencer marketing) and traditional media planning.
Proficiency in media tools such as Nielsen, ComScore, or similar is an advantage.
Strong negotiation, analytical, and presentation skills.

Associate / Supervisor Media and Creatives Marketing / Advertising / Sales 1 opening Bachelor's degree graduateAnyMind Group is one of the fastest-growing technology companies in the world.AnyMind Group was founded in April 2016 by Kosuke Sogo and Otohiko Kozutsumi, and has expanded its business to 13 markets and 17 locations worldwide.We started in the marketing tech industry and expanded our business into influencer marketing, publisher monetization and creator support and management.Now, we are developing and providing software that supports individuals and businesses for brand product planning and manufacturing, e-commerce enablement, marketing, and logistics.We're looking to built the business infrastructure for next-generation businesses by leveraging on the power of technology to bring forward a world where anyone can do business easily.With our mission to "make every business borderless", we will continue to remove borders between online and offline, geographical boundaries and industries through the power of data and technology.

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