WorkMatePro connects small to medium-sized businesses in Western Australia with a skilled pool of professionals in the Philippines. We support Australian companies by building reliable, full-time remote teams and managing recruitment, payroll, HR, and infrastructure-creating stable, long-term opportunities for talented professionals while allowing businesses to focus on growth. Tasks Copywriting & Content Leadership Write clear, compelling, and on-brand copy across all channels, including website, social media, brochures, blogs, email campaigns, and paid advertising Own and manage the content and blog calendar to support SEO, demand generation, and conversion goals Direct and collaborate with designers, videographers, and creative partners to produce high-quality content Maintain tone-of-voice consistency across all external and internal communications Brand & Marketing Strategy Own the development, execution, and evolution of the company's brand (verbal and visual) Ensure brand consistency across digital, print, and internal materials Lead marketing strategy, campaign planning, and messaging in alignment with business objectives Translate company goals into clear, executable marketing initiatives Performance Marketing & Technical Oversight Plan, launch, manage, and optimise paid advertising campaigns across platforms such as Meta, Google, and LinkedIn Conduct testing and optimisation to improve conversion rates and cost efficiency Track, analyse, and report on marketing performance, including cost per lead, lead quality, and ROI Provide clear briefs and direction to SEO specialists and technical partners on structure, content, and intent Confidently manage marketing tools, including ad platforms, analytics dashboards, and CMS systems (e.g., WordPress) Execution & Systems Management Manage and update the company website (WordPress), including landing pages, content updates, and optimisations Maintain and improve company brochures (print and digital) in collaboration with designers Create, manage, or oversee social media content and scheduling Write or edit internal documents, templates, and emails to ensure brand alignment Leadership & Accountability Own the marketing function end to end: strategy, execution, reporting, and results Act as the brand guardian and voice of the company across teams Lead through action with a hands-on, results-driven approach Take full accountability for marketing outcomes, not just activity Requirements Expert-level copywriting experience (non-negotiable) 5+ years of experience in marketing roles with demonstrated success in lead generation and brand development Strong experience with: Paid digital advertising (Meta, Google, LinkedIn) CMS platforms (e.g., WordPress) SEO best practices Technically confident and comfortable working inside ad accounts, analytics tools, and CMS platforms A true doer - comfortable writing, publishing, testing, and optimising Strong understanding of branding, positioning, and messaging Excellent time and priority management across multiple initiatives Bonus: Experience working closely with sales teams or in a revenue-focused environment Bonus: Experience in a small business, startup, or entrepreneurial setting