Paid Search Specialist
- Philippines
- Permanent
- Full-time
- Own the building and day-to-day management of paid campaigns across Google Ads and Microsoft Ads, including but not limited to Paid Search, Performance Max, and Demand Gen campaign types.
- Execute rigorous keyword management - initial keyword research, expansion, refinement, and negative keyword-sculpting to ensure high relevance and low wasted spend.
- Adjust and refine bid strategies based on performance trends, seasonal shifts, and market competition.
- Confidently navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements.
- Identify tracking needs or issues for current campaigns and assist other teams in setting up new conversion events or troubleshooting when necessary.
- Improve Quality Scores, ad relevance, and landing page experience through ongoing optimizations and best practice implementation.
- Initiate and manage creative requests to get necessary ad assets from our design team based on channel requirements.
- Query, manipulate, and analyze data from multiple sources both within ad channels and externally, using Google Sheets, Looker Studio, and Tableau.
- Analyze campaign data to generate actionable insights, highlighting wins, gaps, and opportunities for deeper investment or cost-saving.
- Stay ahead of industry trends and platform updates, proactively testing new ad formats, betas, and automation tools, and making strategic recommendations to scale growth.
- 3+ years managing paid media campaigns in Google Ads and Microsoft Ads (Bonus: Meta, LinkedIn, others).
- Strong command of bid strategies and budget optimization to drive performance.
- Analytical mindset with a focus on metrics, outcomes, and continuous improvement.
- Ability to interpret data and communicate clear, actionable insights.
- Works well with cross-functional teams including creative, ops, BI, SEO, and engineering.
- Skilled at managing multiple campaigns, tools, and deadlines simultaneously.
- Quick to learn new tools with a blend of technical and creative curiosity.
- Fluent in English, U.S. hours availability, with video call access.
- Must have a working laptop/pc and internet and back-up connection
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward
- Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
- Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
- Remote-First Culture: Work from the comfort of your home.
- Paid Time Off: Enjoy 14 days of annual paid time off, plus all regular Philippine government-declared holidays to unwind and recharge. Plus 5 additional days after 1 year.
- Comprehensive Coverage: Full enrollment in Philippine statutory benefits: SSS, PhilHealth, and HDMF.
- Healthcare: Healthcare reimbursement to help ensure you are covered.
- De Minimis Allowance: Enjoy a monthly rice subsidy, following government guidelines.
- Wellness Perks: Access the Headspace app to support your well-being.
- Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.