Paid Media Manager
- Taguig City, Metro Manila
- ₱60,000-80,000 per month
- Permanent
- Full-time
- Maintain a strong understanding of the digital media landscape, the latest products and solutions, and ensure media strategies are aligned to KPIs to drive optimal campaign performance.
- Cultivate an understanding of how all digital channels work together to deliver a holistic media plan, including paid search and social.
- Own digital strategy and day-to-day account needs across various clients in coordination with the Digital Brand Manager and Store Operations Associate, and other internal stakeholders.
- Together with Digital Brand Manager, ideate on media strategies, tactics, and targeting for media plans, ensuring information is presented in a brand-friendly, digestible format that conveys the key takeaways and insights.
- Responsible for setting up, optimizing, and managing digital media buys, and other projects and ensuring deliverables are of the highest caliber and free of errors.
- Execute both site direct and programmatic media buys.
- Manage the media campaign KPI to drive results and performance, and clearly articulate successes and recommendations.
- Monitor campaign performance and own all programmatic optimizations.
- Present media recommendations and participate in brand facing activities as needed.
- Recommend new processes or workflow modifications on media strategy and planning to ensure consistent and repeatable processes are used
- Together with the internal team, ensure high levels of campaign performance, client satisfaction, and retention are delivered.
- Provide mentoring and guidance to Performance Marketing Associate
- Bachelor’s degree
- At least 5 years of experience in digital media planning, including: site direct, paid search, paid social, and programmatic (both planning and buying), experience in CPAS is a plus
- Previous experience trafficking digital media campaigns, ad operations background, or solid understanding of technical digital media set-up
- Expertly synthesize complex digital strategies and optimizations into digestible insights
- Ability to transform business numbers into actionable digital media strategy
- Ability to analyze large sets of data
- Can manage a variety of concurrent projects independently
- Has strong balance of long-term thinking with short term results
- Works well in a cross functional team environment
- Thrives in building rapport and collaborates well with others within the company and externally