CG CR Digital Marketing Specialist

• Digital Engagement: Amplify our digital engagement, creating a vibrant and interactive online community across various digital platforms.
• Campaign Optimization: Continually refine and optimize our marketing campaigns, leveraging data insights to enhance engagement and conversion rates.
• Sales Readiness: Ensure our online platforms are primed and visually appealing for sales promotions and special events.
• Trend Analysis: Diligently keep a pulse on the evolving trends in e-commerce, fashion, and social media, translating insights into actionable strategies that keep our brand at the forefront of the digital landscape.
• Team Collaboration: Foster a harmonious synergy with the marketing team and other departments, contributing to a culture of shared learning and mutual growth.

• Collaborate with management to implement email & SMS strategy, and other digital marketing campaigns.
• Manage process of loading HTML/Text emails into 3rd-party email service provider interface to ensure rendering across multiple email clients and devices.
• Schedule/deploy all email & SMS campaigns
• Manage all email & SMS flows, day-to-day & during sales
• Manage pop-up/sign up page language & design, during sales and year-round
• Develop strategies with the marketing team to increase the deliverability and success of campaigns
• Identify and execute improvements for processes, content, and lead generation
• Maintain data to ensure data quality, including list cleansing and segmentation
• Create templates using Figma

• Assist with 10 yr anniversary event ideas & implementation
• Help organize online and in-person events
• Help coordinate event sponsorships
• Plan and manage influencer campaigns in conjunction with marketing team
• Assist/participate in organization & execution of photoshoots (aiming for monthly)
• Live Shopping in Tiktok

• All social media-related design
• Merch design for orders & events
• Thank you cards
• Other tasks as needed

• Manage social media feeds & seek permissions from creatives for content publishing
• Social Shopping Management (live shopping etc..)
• Respond to social & ad comments and DM inquiries
• Create engaging, relevant social media captions
• Generate engagement through stories, polls, games, contests & otherwise (concept, design & implementation)
• Create eye catching mobile-friendly “stories” of new products for various social platforms
• Suggest new, innovative ideas that contribute to follower growth, or that is in the community interest
• Create social media photo and video content
• Live Shopping in Tiktok

• Assist with sale preparation (website & social media updates, email scheduling, flow management, etc..)
• Theme uploading & management (image optimization, scheduling tools & rules, etc..)

• Reviews Management / Yotpo and Google
• Preparation of monthly reports - social, email, sale, etc..

• Attend webinars & extract applicable info and tactics for your role

• Minimum of 2 years experience in a similar role
• Experience in growing social media platforms is required
• Experience in E-commerce is preferred but not required
• Experience in Adobe Creative Suite is preferred but not required
• Critical thinker with strong comprehension, problem-solving skills, and research proficiencies, and an ability to comprehend and interpret competitor strategies
• A creative mind with a strong desire to learn
• Ability to work under pressure, meet strict deadlines and adapt to unforeseen circumstances
• Ability to manage multiple projects simultaneously and establish priorities
• Solid organizational skills, autonomous and able to evolve in a changing environment
• Familiarity with Hootsuite,
• Klaviyo, Shopify & Canva is considered an asset
• Comfortable in a body-positive, female-oriented environment with knowledge of current fashion trends
• Tools: Klayvio, Hootsuite, All Social Channels, Asana, Discord, Shopify, Adobe Suite (Big Plus), Canva

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