Remote Marketing Coordinator

Cebu
Permanent
Full-time

1 month ago

Reporting: Operations Leadership (with final review/approvals for key parent-facing messaging and campaigns)Role OverviewWe're hiring a Growth Marketing & Enrollment Coordinator to own our inquiry → trial → enrollment pipeline, including paid social campaigns, CRM automation (GoHighLevel), and follow-up communications. This role blends growth execution with operational discipline-so marketing reflects real capacity, real parent pain points, and a premium customer experience.Core Outcomes You Own

Faster lead response times and clean pipeline tracking

Increased qualified inquiries and improved conversion (lead→trial, trial→enroll)

Consistent, brand-aligned parent communication throughout enrollment

Reliable reporting and monthly optimization recommendations

What You'll DoA) Growth Marketing (Primary)

Own paid social campaigns (Meta/Instagram): strategy, setup, testing, optimization, reporting

Run structured experiments (audiences, creatives, offers, landing/lead flows)

Maintain a simple monthly marketing calendar aligned to enrollment targets

Coordinate creative needs with the team (briefs, asset requests, messaging angles)

B) CRM + Enrollment Communications (Primary)

Own lead follow-up cadence via email/SMS/calls and ensure response speed

Build and maintain GoHighLevel automations (nurture sequences, reminders, reactivation, missed-call text backs)

Keep the pipeline accurate: stages, tags, notes, next steps, and handoffs

Use warm, clear, professional English aligned to Cadenza's brand voice

C) Enrollment Ops Support (Secondary - tied to growth only)

Use My Music Staff (MMS) to support onboarding: trial scheduling support, new student record setup, enrollment tracking

Maintain tracking docs/sheets and basic system hygiene (Basecamp + Google Workspace)

D) Projects / Continuous Improvement

Execute monthly growth/ops improvement projects (systems, templates, automation upgrades, funnel refinements)

Produce weekly snapshots + a monthly performance review with clear next actions

What Success Looks Like (First 90 Days)

Launch/optimize 2-4 paid campaign tests with clear reporting and learnings

Implement or improve core GoHighLevel sequences (new lead nurture, trial reminders, reactivation)

Improve pipeline visibility: every lead has a status + next step

Deliver a monthly report covering: inquiries, lead→trial, trial→enroll, response time, top learnings and next tests

Tools You'll Use

GoHighLevel (CRM + automations)

Meta Ads Manager (and related tools)

My Music Staff (MMS)

Google Workspace (Docs/Sheets)

Basecamp (projects)

ChatGPT / AI tools (for drafting, systems, and workflow efficiency)

Required Qualifications

2+ years in growth marketing, marketing ops, enrollment/sales ops, or CRM-driven marketing

Hands-on paid social experience (Meta preferred)

Strong written/spoken English and high attention to detail

Highly organized and reliable (can manage a pipeline + deadlines + SOPs)

Comfortable working in a high-standards environment with feedback and approvals on key campaigns/messages

Yokly

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