Brand & Strategy Specialist

• Develop and manage integrated brand campaigns across media (e.g. TV, Online), ensuring strategic alignment with brand positioning and business goals.
• Collaborate with internal teams and external partners to ensure on-time, high-quality delivery of campaign assets and requirements.
• Oversee celebrity and KOL partnerships, including contracting, scheduling, and performance tracking.
• Track campaign performance data and competitor activity for insights to improve future executions.
• End-to-end fulfilment of legal, procurement, and finance requirements for campaign activities including compliance with ASC and DTI regulations.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3 years of experience in offline marketing or media, with hands-on campaign execution and ASC.
• Strong project management and coordination skills; able to manage multiple timelines, stakeholders, and workstreams effectively.
• Strategic and analytical mindset, with the ability to translate data into actionable insights.
• Excellent communication skills-both written and verbal-with confidence in presenting reports and recommendations.
• Collaborative, proactive, and adaptable team player who thrives in fast-paced environments.
• Prior experience with creative agencies or in-house creative teams is an advantage.
• Familiarity with celebrity or KOL marketing is a plus.

Shopee