Role OverviewWe are seeking a Product Copywriter with hands-on AI experience to own and scale product content creation across our catalog. This role will focus on writing and optimizing non-featured product listings while leveraging AI tools, keyword research platforms, and emerging agentic frameworks to ensure our content is structured, discoverable, and conversion-focused.As we evolve our product data infrastructure including a potential transition from Rithum to a new platform this role will play a critical part in ensuring product copy is not only customer-facing but also machine-readable and optimized for AI agents and marketplace algorithms.This position sits at the intersection of content, SEO, and automation, requiring both creative writing skills and technical fluency in AI-assisted workflows.Key ResponsibilitiesWrite and optimize product copy for non-featured items across ecommerce channels (Amazon, Shopify, marketplaces)Conduct keyword research and integrate high-value search terms into listings using SEO and AI toolsLeverage AI platforms (e.g., LLMs, content generation tools) to scale copy production while maintaining quality and brand voiceStructure product content to be “agent-ready,” ensuring compatibility with AI-driven discovery and indexing systemsContinuously refresh and update product listings to improve performance, incorporating emerging best practices (e.g., periodic copy updates aligned with marketplace algorithms)Collaborate with marketing, ecommerce, and data teams to align copy with campaign strategy and product positioningSupport potential platform transitions by adapting copy formats, attributes, and taxonomy requirementsMaintain consistency in tone, formatting, and metadata across large product catalogsAnalyze performance data (CTR, conversion rates, keyword rankings) to iterate and improve contentMust-Have ExperienceAbility to follow our internal Style Guide, as well as apply multiple external Brand Guidelines across various partners and licensorsFlexibility to adapt to evolving marketplace trends and algorithm changesStrong organizational skills, with the ability to manage and prioritize a high volume of product listings efficientlyComfort working within a collaborative environment and the ability to apply feedback effectivelyHigh attention to detail, particularly regarding product detail accuracy, grammar, syntax, and overall copy quality3+ years of product copywriting experience in ecommerce, preferably with Amazon or multi-marketplace exposureProven experience using AI tools (e.g., ChatGPT, Jasper, or similar) to generate, refine, and scale contentStrong understanding of keyword research and SEO principles for product listingsExperience optimizing Amazon listings, including titles, bullets, descriptions, and backend keywordsAbility to balance automation with human editorial judgment to maintain quality and brand voiceFamiliarity with structured product data and the importance of clean, consistent inputs for downstream systemsExperience working with product information management systems, listing tools, or flat file uploadsNice-to-Have ExperienceExperience with Rithum or similar ecommerce syndication/PIM platformsExposure to “agentic” or AI-readable content structuring (e.g., semantic tagging, schema awareness, or knowledge graph inputs)Familiarity with Amazon's A10 algorithm and listing optimization strategies tied to ranking performanceExperience implementing or testing content refresh cycles (e.g., updating listings every 3-6 months) and measuring impactKnowledge of bulk content generation workflows and prompt engineering best practicesBasic data analysis skills (Excel, Google Sheets, or BI tools) to evaluate listing performanceExperience working with large catalogs (thousands of SKUs) and scaling content operationsUnderstanding of marketplace compliance requirements and content guidelinesWhat Success Looks LikeHigh-quality, optimized product listings produced at scale with AI supportImproved organic visibility and conversion rates across marketplacesClean, structured product data that supports both human shoppers and AI-driven discoveryA repeatable system for refreshing and optimizing product content over time
