Senior Programmatic Campaign Manager

Manila City, Metro Manila
Permanent
Full-time

1 month ago

Smadex is a leading advertising technology company founded in Barcelona in 2010 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC). We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results. Smadex is one of the fastest growing DSPs and we are adding talent to fuel our ambitious plans for 2026 and beyond.We are seeking a Senior Programmatic Campaign Manager to lead a high-performing team managing a diverse portfolio of key accounts in the GCR region. You will ensure operational excellence, performance against client KPIs, and strategic oversight across all programmatic campaigns. Acting as the bridge between Commercial, Product, Data Science, Engineering, and Ad Ops, you will drive scalable strategies, supervise complex campaigns, and mentor your team to high standards.The hired candidate will work together with our Manila-based Ad Operations team.What You’ll DoStrategic Leadership & Campaign Oversight

Lead a team of AdOps managing GCR clients, owning end-to-end programmatic strategy, aligned with client KPIs (ROAS, CPI, LTV, retention).
Supervise a diverse portfolio of accounts within GCR, including highly complex campaigns, ensuring performance and operational excellence.
Ensure efficient day-to-day operations, meeting client budgets and performance goals.
Lead troubleshooting efforts across accounts, providing guidance to AdOps and resolving critical issues (fraud, discrepancies, jeopardies).
Recognize and escalate complex or urgent campaign challenges, facilitating smooth transitions to leadership, taskforces, or other teams.

Cross-Functional Collaboration & DSP Influence

Collaborate with GCR Commercial team, Product, Data Science, Engineering, and Ad Ops to influence DSP roadmap, feature prioritization, and operational improvements.
Act as a bridge between commercial and technical teams, ensuring strategies are feasible, scalable, and executable.
Stay ahead of industry trends in programmatic, mobile advertising, privacy regulations, and platform changes.

Operational Excellence & Knowledge Leadership

Set and enforce high standards for strategic thinking, analytical rigor, and client communication.
Drive internal thought leadership, creating playbooks, frameworks, and strategic documentation.
Mentor Programmatic Managers, Strategists, and Campaign Managers, promoting proactivity, accountability, and knowledge sharing.
Conduct training sessions for AdOps and campaign teams on strategies, tools, and best practices.
Serve as a senior escalation point for complex performance or technical issues.

What You Bring

6+ years in programmatic advertising, DSP management, or mobile performance marketing.
Proven team leadership and operational management experience, managing complex accounts and campaigns.
Strong expertise in RTB mechanics, bidding strategies, inventory management, and performance optimization.
Experience collaborating with Commercial, Product, and technical teams.
Solid understanding of attribution, fraud prevention, and privacy-compliant measurement.
Excellent analytical, strategic, and communication skills, with the ability to mentor and elevate teams.

Benefit package:

Competitive Base Salary & Performance Incentives
Hybrid Model
Team-building activities
Supportive & Engaged Leadership
International Travel Opportunities
Monthly Commuter Benefit
Health Insurance
Summer Fridays

Smadex

Apply Now