Marketing Operations Specialist - Marketo
- Manila City, Metro Manila
- Permanent
- Full-time
The Marketing Operations Specialist is a highly motivated and detail-oriented professional specializing in Marketo programs and email marketing. This role is crucial for building, optimizing, and reporting on our Marketo-driven email campaigns, significantly contributing to demand generation across the business. The ideal candidate is data-driven, passionate about creating engaging experiences, and eager to learn in a fast-paced environment.Responsibilities:
- Configure, test, and deploy high-volume mass email distributions and automated email programs.
- Serve as the regional point-of-contact for marketing automation program build requests.
- Manage multiple marketing automation projects under tight deadlines.
- Implement dynamic content, segmentation, triggers, smart lists, and filter logic.
- Collaborate with the Data Engineer to report on program performance to key stakeholders.
- Provide first-level support to technical and non-technical users of marketing automation tools.
- Be open to learning or mastering other platforms in our Mar-Tech stack.
- Bring high energy and enthusiasm to a rapidly changing environment.
- Deep knowledge of the fundamentals of email marketing.
- Minimum of 1-2 years of hands-on marketing automation platform experience (Marketo preferred).
- Bachelor's degree.
- Collaborative team player eager to learn and contribute.
- Analytical mindset.
- Strong written and communication skills.
- Strong organizational skills, attention to detail, and ability to prioritize in a changing environment.
- Marketo Certified Associate and/or Marketo Certified Expert credentials preferred.