Content Strategy Manager (For Active Pooling)
Support Shepherd
- Manila City, Metro Manila
- Permanent
- Full-time
- Performing exhaustive research to gain in-depth knowledge of all customer personas
- Performing extensive research and analysis on consumer thoughts and trends
- Creating specifications and content appropriate for the brand's customer personas
- Strategizing content pillars and sub pillars
- Planning the editorial calendar and content proposition
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- Developing editorial strategy, so content is consistent across all delivery platforms
- Conducting periodic content audits
- Tracking and calculating content ROI
- Ensuring that content strategy meets business objectives
- Strategizing and improving content delivery and promotion
- Analyzing content marketing strategy to evaluate whether it's working or not.
- 1+ years of experience in (digital) content curation or a related position
- Content presentation skills
- Content delivery skills
- Content monetization skills
- Multitasking and organizational skills
- Editorial competency
- Good analytical abilities to spot patterns and trends in content marketing data
- Team-building skills
- Leadership qualities
- Pressure handling capabilities