Drive profitable growth for Distributor key customers and establish Nestl as the business partner of choice in collaboration with Field Sales Managers and distributor partners by: Develop the total Customer business plan for Distributor key customers, aligning with overall business strategies and utilizing planning processes and tools. Accountable for achieving agreed-upon customer targets and KPIs, including Sell-Out, Trade Spend, and Execution metrics. Define standard routines and services that enhance the Customer's order-to-cash and in-store execution processes, making them more systematic and organized. Regularly and train and coach distributor customers on the Nestl way of selling and operational standards to promote best practices