Senior Social Media Ads Specialist

• To design, implement and optimise paid social media strategies to meet marketing objectives for clients in various industries.
• Understanding clients' budget and business objectives in the context of their overall goals
• Build out ad campaigns on various ad platforms and oversee the day-to-day execution of paid media (Google Ads, Facebook and Instagram, LinkedIn, etc.)
• Develop and implement comprehensive Facebook, IG and other paid social marketing strategies
• Recommend targeting strategies and develop audience lists for future campaigns
• Analyse data to derive valuable insights and translate them into actionable outcomes, conveying the narrative behind the data to key stakeholders
• Stay updated on paid social media trends and best practices to offer clients the most effective strategies and recommendations proactively
• Comprehend high-converting landing pages, upsells, customer lifetime value, and related areas to drive return on ad spend (ROAS)
• Build and optimise social media advertising funnels

• 3+ years of experience in Paid social media marketing
• Proficient with Facebook Business Manager, Tik Tok and LinkedIn
• Experience in Performance Marketing and E-commerce is required
• Technical understanding of social platform reporting tools
• Experience with Google Tag Manager, Google Analytics
• Strong working knowledge of how to market and communicate to specific client audiences across all mainstream social media channels
• Experience with running paid campaigns on social channels
• You possess strong analytical skills and are comfortable dealing with numerical data
• You pay strong attention to detail and deliver work that is of a high standard
• You are highly goal-driven and work well in fast-paced environments

• Opportunity within a company with a solid track record of performance
• Work alongside & learn from best in class talent
• Leadership Role

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