Business Development Specialist (Hybrid)

• Ensures that product name, description, price, photos, size charts, inventory and other details listed on the websites and e-commerce marketplace channels are accurate and optimized for search visibility and user-friendliness
• Ensures that all items are visible and presented in a visually appealing manner in all channels
• Coordinates with assigned Designers/ Graphics/ Merchandising personnel responsible for any issues

• Coordinates with Merchandising regarding replenishment requests for saleable items to minimize lost sales
• Coordinates with Operations regarding overstock
• Works with both Merchandising and Operations to ensure optimal stocks to minimize missed opportunities while preventing stock ageing

• Monitors store metrics such as chat response rate, ship on time rate, cancellation rate, return rate, etc. and relays areas of concern with customer service and operations team
• Checks customer concerns and addresses major concerns raised via social media messenger, email and chat to give the best possible experience for high-priority customers
• Encourages positive customer reviews on the website and e-commerce marketplaces via Customer Engagement Management tools, email, etc.

• Ensures participation in promo tools such as but not limited to:
• Seller picks
• Product boosting
• Follower vouchers, search vouchers, campaign vouchers
• Free Shipping promotions
• Sponsored Discovery/ Ads
• Sets up native advertisements on the e-commerce platforms to maximize product page views and visibility
• Optimizes regularly to minimize costs
• Store Feed and Customer Chat Broadcasts
• Regularly sends customer chat broadcasts on available platforms to encourage customers to:
• Check out added-to-cart items
• Try out featured products
• Leave a positive review
• Know more about ongoing or upcoming promotions

• Develops brand-initiated promotions for the various online platforms in coordination with brand specialists
• Ensures brand participation in relevant platform-initiated promotions and collections to maximize brand exposure and online sales
• Coordinates with Lazada, Shopee, Zalora and BeautyMNL account managers assigned for promo participation, brand exposure opportunities and other concerns
• Works with Digital Marketing Analyst and Creatives to maximize potential for Facebook Collaborative Ads and other Social Media Ads leading to online sales

• Builds relationship with other companies for brand collaborations such as those for special promotions for credit cards, e-wallet payments, VIP programs and the like

• Analyzes Sales Reports on a per channel, per category and per product basis and provides suggestions on how to improve sales
• Analyzes other available information on the website and e-commerce marketplaces such as store traffic, product page views, basket size, add-to-cart conversion and sales conversion
• Monitors effectiveness of campaigns post-promotion
• Monitors spending and effectiveness of ad spending from in-platform sponsored ads
• Works on possible actions to improve sales as well as the other metrics given the available data

• Scouts for relevant new sales channels for possible onboarding
• Seizes or creates new opportunities for marketing our products

• Regularly updates design and content of the website, Lazada, Shopee and Zalora (as well as other future e-commerce platforms)
• Uploads products on the e-commerce platforms

• Develops brand-initiated promotions for the various online platforms

• Regularly creates materials for cascading to email newsletter subscribers
• Composes and arranges SMS communications for cascading to loyalty members

• Builds relationship with other companies, stylists and influencers for brand collaborations

Bossjob